Knowledge and Insights Manager needed at Coca-Cola Company

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

Job Title: Knowledge and Insights Manager

Experience7 – 8 years


Job Field
Administration, Secretarial, Sales, Marketing, Business Development

Job Summary
Provide the Franchise  with leading edge consumer insights, research processes and tools that facilitate decision-making against business needs and provide in-depth understanding of market dynamics and consumer needs/wants/insights
Utilise understanding of consumer insights and global trends in order to identify key issues and opportunities for profitable brand growth
Determine appropriate market research methodologies and techniques by leverage input from research suppliers and internal experts to derive optimal research protocols

Assess strategic consumer opportunities that are currently untapped by the System and leverage consumer research in order to identify new volume and profit growth areas e.g. new beverage sub-categories, new package opportunities
Steward the development and implementation of insights, research processes and procedures across the Franchise
Oversee all Franchise research initiatives and lead function’s capabilities Agencies and People to ensure they deliver against business needs
Establish and maintain a Brand, Consumer Customer and Competitor knowledge base to support consumer and business strategies through Market Intelligence
Work with the Business Planning Team to facilitate management decision guidance by developing and testing hypotheses based on business knowledge quantitatively and or qualitatively
Ensure global, BU-wide learning’s and trends are reviewed and shared across the stakeholders within the System
Support the development of Franchise Business Plans and Strategic Management Reviews for categories and brands
Develop and Manage the Research Budget
Analyse and interpret research results to deliver business case needs
Negotiate contracts with third parties in order to provide the Company with necessary marketing opportunities and services
Lead the development of research capabilities and understanding within the brand team

Organisation Impact
Extensive High Level Strategic, Operational Interaction with: CEWA BU Marketing Director, Global & Group Brand, Function Directors, Franchise Marketing & Operations Teams, Bottler Management
Nature and Purpose of the Interaction: Provide leading consumer and business insights to facilitate achievement of planned objectives

Technical Skills
Establish and Drive Research Management within the franchise
Identify, Modify and Implement Research Tools
Monitor Implementation of Research Process
Support Insight Development
Leadership Behaviour Leader of Others
Drive Innovation Generate new or unique solutions and embrace new ideas that help sustain our business encompassing everything from continuous improvement to new product and package innovation
Collaborate with the System, Customers and Key Stakeholders – Develop and leverage relationships with stakeholders to appropriately stretch and impact the System Company and Bottler
Act Like an Owner – Deliver results, creating value for our brands, our System, our customers and key stakeholders
Inspire Others Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
Develop Self and Others Develop self and support others’ development to achieve full potential

Marketing Research Application: Ability to leverage research results into actionable marketing and business needs
Forecasting: Knowledge of and ability to apply information and procedures used to forecast consumer behaviours


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