Digital Marketer/Data Analyst at a Leading Firm

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    Digital Marketer/Data Analyst

    • Job Type Full Time
    • Qualification BA/BSc/HND , MBA/MSc/MA , OND , Others
    • Experience 2 years
    • Location Lagos
    • Job Field Data Science / Research&nbsp , Media / Advertising / Branding&nbsp
    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
    • Managing master data, including creation, updates, and deletion.
    • Managing users and user roles.
    • Provide quality assurance of imported data, working with quality assurance analysts if necessary.
    • Commissioning and decommissioning of data sets.
    • Processing confidential data and information according to guidelines.
    • Helping develop reports and analysis.
    • Managing and designing the reporting environment, including data sources, security, and metadata.
    • Supporting the data warehouse in identifying and revising reporting requirements.
    • Supporting initiatives for data integrity and normalization.
    • Assessing tests and implementing new or upgraded software and assisting with strategic decisions on new systems.
    • Generating reports from single or multiple systems.
    • Troubleshooting the reporting database environment and reports.
    • Evaluating changes and updates to source production systems.
    • Training end-users on new reports and dashboards.
    • Providing technical expertise on data storage structures, data mining, and data cleansing.
    • Any other tasks as may be assigned by the Head of IT & Media and the MD.

    Method of Application

    Interested and qualified candidates should forward their CV to: [email protected] using the position as subject of email.

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