Digital Marketing Specialist at Passnownow.com – Rise Networks

Passnownow.com (a subsidiary of Rise Networks) is the foremost education technology platform in Nigeria and in line with our Growth Plans, we’ll be launching a couple of new, disruptive edtech Products and Projects.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Lagos

Job Description

  • We are seeking to hire a well rounded and experienced DIGITAL MARKETING SPECIALISTto join our Team in a full time position.
  • Your core assignment will be to help the company use web and mobile technologies to maximise business growth goals. You will identify needs and new opportunities and work to increase brand awareness and sales.
  • You will generate new contents and manage all other contents developed for business purposes including but not limited to online guides, articles, blogs, newsletters and social media posts and ads.
  • As part of your responsibilities, you will publish our weekly/monthly newsletter, track website traffic and user engagement and generate new blog post topics/articles.
  • If you have creative ideas on how to engage our audience online, thorough experience producing new content types, and a tech-savvy trendsetter who has innovative ideas to improve customer experience, we’d like to meet you.
  • For this position, you should be creative and comfortable working with a team.
  • Ultimately, you should be able to effectively connect our brand with our online customers, ensuring our web/mobile content is on brand and adds value to existing and potential customers.

Responsibilities

  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Research products, services and current strategies to identify new opportunities
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Build strong clients relationships through social media interaction
  • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
  • Liaise with Technical, Design and Content teams to optimize customer experience and ensure brand consistency
  • Identify advertising needs
  • Establish best practices in digital marketing
  • Stay up-to-date with digital technologies developments
  • Manage our editorial calendar to ensure timely publication
  • Write and published blog posts to writers
  • Identify gaps in our content and recommend new topics
  • Create style guides to use as a reference
  • Proofread and edit written pieces before publication
  • Schedule social media posts
  • Conduct keyword and SEO research to understand customers’ needs
  • Monitor web traffic and engagement (e.g. conversions and bounce rates)
  • Coordinate with Technical and design teams to illustrate articles
  • Follow industry-related news and generate ideas around trending topics
  • Coordinate and take lead on preparing applications for generating CSR funding for training subscribers
  • Review and update published content as needed
  • Subscribe to the company’s code of conduct and values.
  • Be a proactive member of the team ready to go above and beyond to fulfil relevant tasks.
  • Perform other duties as may be delegated by own manager or senior members of the team.

Requirements and Qualifications

  • Proven work experience as a digital marketing specialist or digital marketing manager
  • Strong understanding of web/app marketing.
  • Demonstrable experience with SEO/SEM and CRM software
  • Experience implementing and optimizing Google Adwords campaigns
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands-on experience with online marketing and practices
  • Familiarity with web design and HTML
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • Proven work experience as a Content Strategist, Content Manager or similar role
  • A portfolio of published articles
  • Experience in project management is a plus
  • Knowledge of Content Management Systems, like WordPress
  • Basic understanding of HTML and web publishing
  • Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
  • Experience using social media for business
  • Solid writing and editing skills in English
  • Time-management skills
  • Demonstrate the requisite social skills and behavioural competencies that are consistent with the company’s values.
  • Subscribe to the company’s code of conduct and values.
  • Ability to guide and motivate team members
  • Excellent written communication skills for producing high quality content
  • Attention to detail, accuracy and the ability to work independently and flexibly
  • The capacity to prioritise and work across multiple projects
  • The ability to work as part of a team
  • Organisational skills with the ability to deliver a high volume of quality work
  • Creative skills for contributing new and innovative ideas
  • The ability to work well under pressure and meet deadlines.

Application Closing Date

22nd January, 2021.

How to Apply

Interested and qualified candidates should send their brief but concise CV to: [email protected] Using the “Job Title” as the subject of the mail.

Note: Only Qualified Candidates will be contacted.

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