Facebook Ad Specialist at Blueslip Limited

BlueSlip invest / partner and grow international business in African market with a focus on west Africa. BlueSlip is also management consultancy firm, helping SME expand their operations and business. We provide varied management consultancy services for organisations.

We are recruiting to fill the position below:

Job Title: Facebook Ad Specialist

Location: Lagos

Employment Type: Full-time


  • Create B2C Facebook Ad campaigns (from planning, to campaign objective and budgeting, to ad formats) for dealer clients
  • Build both prospecting and retargeting campaigns that push In-Market Auto Shoppers through the purchase funnel
  • Construct audience buckets based on campaign goals through demographic data, Facebook insights, and a combination of 1st party and 3rd party data
  • Use Facebook and Google Analytics metrics to expand, evolve, and optimize campaigns
  • Ensure Facebook tasks are being delivered on-time and as expected by the client
  • Test ads to determine highest performing creative, markets, and ad copy
  • Provide conversion-focused Ad creative direction and optimize ad copy based on data
  • Ensure proper tracking, attribution, and consistency across client campaigns
  • Establish and maintain a great working relationship w/ communication between the Onboarding, Performance Management, and Development teams
  • Provide thought leadership, strategic insight, and clear communication (written and verbal) to exceed KPIs and hit deadlines
  • Analyze data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance
  • Stay current with best practices, strategies, legislation and industry standards related to Facebook Advertising


  • Interested candidates should possess a degree with 1-3 years work experience.

Application Closing Date

20th March, 2021

How to Apply

Interested and qualified candidates should send their CV to: [email protected] using the Job Title as Subject of the mail. E.g Facebook ad specialist