New Media Officer at Infostrategy Technology Limited

Infostrategy Technology Limited is an Information, Communication and Software Technology firm incorporated in Nigeria and the United Kingdom. We operate with a burning passion to transform the technological terrain of Africa by delivering value to clients through innovative and effective leverage of cutting-edge technology solutions.

We are recruiting to fill the position below:

Job Title: New Media Officer

Location: Abuja
Department: New Media
Reports to: Team Lead

Job Summary

  • Under the supervision of the Team Lead, the New Media Officer will develop and implement digital marketing initiatives; advertising campaigns that will promote the company’s products and services on social networking and other online platforms .
  • S/He will build effective promotional strategies, be familiar with different media types from offline to the digital advertising channels and have solid skills in digital content creation.
  • Ultimately, increase the public interest of the company through thoughtful media campaigns while ensuring our advertising cost are within budget.

Essential Duties And Responsibilities

  • Be good in the management of digital channels and measure ROI and KPIs
  • Prepare and manage digital marketing campaigns and budget
  • Act as an editorial reviewer for various communications including articles, letters, mass emails, marketing collateral, brochures and advertisements.
  • Provide weekly/monthly reports of activities and results
  • Assist team lead in building long-term relationships with media influencers to promote our brand.
  • Maintenance and improvement of web content, including content generation, user interface and experience, site functionality and brand consistency.
  • Act as an editorial reviewer for various communications including articles, letters, mass emails, marketing collateral, brochures and advertisements.
  • Actively engage users on all social network accounts and manage user comments on social network accounts.
  • Provide weekly reports regarding viewership, followership and subscribers.
  • Work with other departments in regards to new media.
  • Respond to public information inquiries and be part of the company’s liaison team for new media efforts across the various platforms Facebook, Twitter, YouTube, Instagram, Blog etc.
  • Make the company’s products and services viral online.
  • Create relevant content to be used on platforms
  • Suggest a policy and a process for creating and posting content to multiple target websites.
  • Actively engage users on all social network accounts and manage user comments on social network accounts.
  • Monitor competition and provide suggestions for improvement
  • Manage newsletter account via Mail Chimp; manage subscriptions and post weekly newsletters to subscribed members.
  • Develop and organize a wide variety of traditional and electronic contents including articles, presentations, brochures, letters, press releases, web pages, blog and social media posts and direct mail campaigns.
  • Manage newsletter account via Mail Chimp; manage subscriptions and post weekly newsletters to subscribed members.
  • Create new campaigns to reach a broader audience.
  • Must be able to work with minimal supervision & be able to deliver on time.
  • Other duties as assigned.

Education Qualifications, Experience, Skills And Competencies

  • First degree from a reputable high institution
  • Minimum 3 years relevant experience as a New Media expert
  • Data Analysis
  • Consumer Relationship Management (CRM)
  • Social media skills & Paid Social Media Advertising skills
  • Basic design skills (Canva, photoshop, etc.)
  • Mobile marketing
  • Experience with corporate advertising/campaigns
  • Exceptional knowledge of digital marketing.
  • Writing and editing skills
  • SEO & SEM
  • Listening skills
  • Email marketing skills

 

How to Apply
Interested and qualified candidates should send their CV in PDF format to: [email protected] The subject of the mail should be “New Media Officer – Abuja”.

Note: Only shortlisted candidates will be contacted

 

Application Deadline  20th April, 2020

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