Specialist – Customer Value Management Operations, Commercial at MTN Nigeria

MTN Nigeria is part of the MTN Group, Africa\’s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year.

Specialist – Customer Value Management Operations, Commercial

Location: Lagos

Job Identification: 1515
Job Category: MTN Level 2
Job Schedule:  Full time
Reports To: Manager Customer Value Management
Division: MoMo Payment Service Bank


  • Configure & implement CVM & BTL campaigns
  • Monitor and track campaign performance over campaign lifecycle
  • Manage the execution of Campaign Management calendar
  • Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation
  • Perform test & UATs for the new BTL offers
  • Responsible for developing and executing Below The Line campaigns with the aim of generating incremental revenue and reducing churn on the network
  • Manage the implementation and tracking of marketing campaigns
  • Write, edit and proofread campaign scripts to ensure the best and effective marketing communication is achieved to drive campaign uptake and improved campaign success rate
  • Analyze outbound and inbound campaign results and propose recommendations to the business based on campaign performance
  • Take ownership of the Go to market process, ensuring all processes and customer journeys are designed and followed
  • Design monthly campaign calendar and campaign plan for execution ensuring timelines are met and targeting is in line with strategy
  • Manage the Campaign Management systems and channels
  • Perform Customer Lifecycle Management activities that translate into elongated customer life cycle based on CVM requirements
  • Demonstrate broad understanding of campaign management systems & channels for better performance of MoMoPSB’s BTL activities
  • Interface with segment managers to understand their campaign needs and reflection on the campaigns’ plan
  • Liaise with Product development team to contribute to development of product features and solutions leveraging customer data and trends
  • Liaise with vendors responsible for managing systems/tools/capabilities within CVM for campaign management
  • Contribute and participate in campaign idea generation meetings.



  • First Degree in any related discipline
  • Fluent in English.


  • 3 – 7 Years’ experience including:
    • Experience in Database in telecommunications or financial services industry
    • Experience in developing test design, significance testing, establishing error ranges, and key success metrics.
    • Expertise in experimental test design
    • Experience with major campaign management platform(s) within telecoms or financial services industry
    • Demonstrable reporting & analytical skills
    • Proven understanding of customer data analysis
Parker Chuks

Parker Chuks is an experienced Career Specialist, Content Developer, and Progrmme Analyst. Driven by the latest IT innovations, he takes pride in identifying vocational and career opportunities for qualified job-searchers using a variety of assessments possible. As a Career Specialist, his goals include matching job applicants to a specific job that suits their talents, Conduct assessments and evaluate test results to guide employers, and Creating a database of existing career opportunities. In addition to his primary job functions, Parker Chuks has been recognized by top companies in Recruitment Sector for his extraordinary commitment to Workforce.

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